World Press Photo 2013 Exhibition Guide
We created an app for iOS and Android that supports the exhibition viewing experience with audio captions, technical information and a personalized online profile.
While browsing the exhibition, we anonymously track the images that are viewed. Based on these images we create a personalized page on the World Press Photo website with an overview of the viewed images, photographer interviews and – in the future – personalized recommendations. Visitors are reminded of this page one day after their visit using a push notification.
Using audio captions, the app aims to improve the exhibition experience by removing the friction that existed between viewing an image and reading its caption. Second, the app increases the nexus between visitors and the World Press Photo organisation by drawing them to the website for further exploration.